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Is your marketing less than you wish it to be? Is your marketing simply not pulling in the clientele you wish it would? Is your marketing not living up to your business or marketing plan? Is your marketing proper as per the MBA textbooks, but it is simply not working to your expectations? Do you feel these expectations are reasonable and achievable and yet you are not getting the results you planned for and expect?

There are so many ways to promote your business and simple ways to deliver your simple message. I can remember a storeowner once who was a good customer of mine when I first started my mobile car washing service. Each week I would wash his car and he would ask how come I was so successful. At the time I did not feel so successful, but I explained to him so of my theories on marketing.

He asked me what he should do to market his business better, so I rattled off some ideas; See that trash can out there on the side walk? Wall Paper it a 3-Day Holiday Weekend Sales Message? See that light pole? Take some banner ribbon and string it to your store? Get a sandwich sign out front with balloons? Cover the trash bin in back so it is not visible for those parking back there?

Offer one of my discount car wash coupons to everyone who buys over $50.00 and see what happens. Well he did all that all right and we have been friends ever sense. Consider all this in 2006.